Monster Jam Packaging
FELD Entertainment trusted our design team once again to refresh the Monster Jam packaging program and establish a consistent branded look for all licensed products across all retail categories for 2016.
Our solution for the packaging program leverages distinctive package design architecture that depicts the iconic Monster Jam tire tracks in dirt, trimmed with an angled metal edge. We slightly modified the property’s brand identity specifically for the new packaging program and updated the arena background illustration in a bold, blue tone. A bolder, warmer color palette was established, new font families were selected, and a series of interchangeable violators and inset frames were developed to further update the look for 2016. New, easy-to-follow standardization guidelines were instituted as reference for FELD Entertainment licensee partners to use in the implementation of the new packaging for their licensed Monster Jam products.