PJ Masks Packaging
Our design team was engaged by Entertainment One to refresh the global licensed product packaging program for PJ Masks, the highly-successful CG animated series for preschoolers.
Our design solution for the packaging program leverages the brand’s color palette of red, blue and green against a backdrop of white and grey. We established package design architecture that features key art of the three main characters – Owlette, Cat Boy and Gekko – flying in an upward angle along the left side of the primary display panel. The overall white background features a pattern of comic book panels and the PJ Masks headquarters following the same angle in neutral grey. Trade dress anchors the bottom of the design in deep blue, featuring a nighttime cityscape and the product name and descriptor text. All key packaging assets are tied together with a double trap of deep blue and white. Fun, angular violators call out product features text and photography.
We addressed the blister card, closed box, window box, platform box and hang tag packaging formats. Then developed the global packaging program’s standardization guidelines document to ensure visual consistency as global licensee partners develop the packaging for their PJ Masks products.