Entertainment One

PJ Masks Packaging

Our design team was engaged by Entertainment One to refresh the global licensed product packaging program for PJ Masks, the highly-successful CG animated series for preschoolers.

Our design solution for the packaging program leverages the brand’s color palette of red, blue and green against a backdrop of white and grey. We established package design architecture that features key art of the three main characters – Owlette, Cat Boy and Gekko – flying in an upward angle along the left side of the primary display panel. The overall white background features a pattern of comic book panels and the PJ Masks headquarters following the same angle in neutral grey. Trade dress anchors the bottom of the design in deep blue, featuring a nighttime cityscape and the product name and descriptor text. All key packaging assets are tied together with a double trap of deep blue and white. Fun, angular violators call out product features text and photography.

We addressed the blister card, closed box, window box, platform box and hang tag packaging formats. Then developed the global packaging program’s standardization guidelines document to ensure visual consistency as global licensee partners develop the packaging for their PJ Masks products.

PJ Masks Packaging Design

PJ Masks Packaging Design - Rooftop

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“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
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Senior Manager, Licensing Product Development, Sega of America, Inc.

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President & Commissioner, World Armwrestling League

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Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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