What We Do > The Package Design System Evaluation
The Package Design System Evaluation™
A Diagnostic First Step to Strengthen Packaging Strategy for Toy and Entertainment Brands
Packaging is often a brand’s most enduring consumer touchpoint – and a misaligned package design system can silently erode brand equity and retail performance. The Package Design System Evaluation™ is a prescriptive, pre-design audit developed to help toy and entertainment industry brand owners identify inconsistencies, inefficiencies, and opportunities across their entire product line’s packaging – the critical foundation for any package design system refresh.
Measure and Improve the Health of Your Packaging Ecosystem
Brands often don’t realize how fragmented their packaging has become until a detailed audit surfaces the problem. Over time, a brand’s package design system may become visually outdated and its brand messaging may become diluted or irrelevant within the retail environment due to a multitude of factors. Consumer brand perceptions and shopping behaviors may change. New competitive offerings may find their way into the brand’s category, or the brand’s marketing team may make decisions that compromise the visual cohesiveness of the brand’s packaging.
Our comprehensive evaluation examines the 7 key vitals of every package design system, including brand identity, package design architecture, color palette, imagery treatment and usage, segmentation strategy, brand and marketing communication and structural design strategy. We assess alignment with the brand’s core brand values, identify systemic weaknesses, and determine retail effectiveness – offering objective insights that drive meaningful improvement.
Whether refining an existing package design system or preparing for a complete refresh, our diagnostic engagement provides a clear roadmap based on more than three decades of package design expertise and industry best practices.
THE PACKAGE DESIGN SYSTEM EVALUATION™ INCLUDES
- Complete diagnostic evaluation of the brand’s current package design system
- Competitive package design analysis
- Category analysis, including merchandising and the retail environment
- Overall assessment of findings
- Recommended package design system refresh strategy
- Written report, full review with Q&A support
How The Package Design System Evaluation™
The 3-week consultative engagement begins with an in-depth evaluation of your brand’s current package design system, focusing on the 7 key vitals – brand identity, package design architecture, color palette, imagery treatment and usage, segmentation strategy, brand and marketing communication and structural design strategy. We then evaluate the retail environment – particularly how and where the brand is merchandised at every channel. We then identify the top three competitive brands within the category and evaluate their package design systems to identify best practices and understand the methodologies they’re employing to appeal to the same target audience.
Findings are presented in a detailed report as an overall assessment of the current situation, along with a prescriptive path that should be leveraged as the strategy for the brand’s package design system refresh.
Ready to Strengthen Your Brand’s Package Design System?
Let’s conduct The Package Design System Evaluation™ for your brand and uncover ways to improve visual consistency, connect more effectively with consumers, and boost retail performance.
