Marvel Entertainment
Volar Comic Book
Services Provided: Character Art & Illustration
Character-based storytelling for a youth audience
In partnership with Concacaf, one of FIFA’s six continental confederations, Marvel Entertainment wrote the origin story for Volar, the new Concacaf mascot developed by Design Force, then created a 12-page comic book to tell the story to the youth of the Concacaf region, which includes 41 Member Associations across North America, Central America and the Caribbean.
Narrative that educates and builds brand connection
Readers are taken through Volar’s transformation from an average seabird to a powerful super hero who represents the diversity, strength and values of Concacaf’s 41 member nations. Through an extraordinary journey, Volar learns about the game of football and the unique cultures of each country. As he travels further away from his flock, he visits new cities, sees incredible natural beauty and man-made wonders beyond imagination. Interspersed within the story are football facts about significant events throughout Concacaf’s history and the many successes of the Confederation’s national football clubs.
