MiLB x Marvel
Team Logo Design
Marvel Entertainment engaged us to develop team logo designs to support their promotional partnership with Minor League Baseball. The team logos will be featured in an event series called Marvel’s Defenders of the Diamond during the 2023 and 2024 seasons.
Our design team developed the logos for 25 of the 96 participating MiLB teams in a style infused with the essence and attitude of Marvel, while maintaining each team’s heritage and personality. The promotional logo designs reference each team’s current identity and color palette, and, in some cases, the team mascot as the basis for their visual aesthetic.
Participating MiLB teams will be hosting at least one Marvel Super Hero™ themed game during which players will be wearing full uniforms featuring the new, “Marvelized” team logos. And a broad range of licensed products will be available at the ballparks and online.