What We Do > Character Art & Illustration
Character Art & Illustration For Toy and Entertainment Brands
Visually Expressive Artwork That Captures and Elevates Brand Personality
At Design Force, Inc., we specialize in character art and illustration that brings toy and entertainment brands to life. Our artwork is emotionally engaging, brand-accurate, and licensee-friendly. Whether we’re developing key art for a new IP, illustrating legacy characters for a style guide update, or creating artwork for the front panel of a toy brand’s packaging, our work is rooted in visual storytelling and executed with precision. Our character art and illustration work reflects each brand’s voice, inspires innovative products, and elevates shelf presence across consumer product categories.
Iconic Character Art and Illustration Designed for Visual Impact
No two brands are the same – and neither is the artwork we create to support a toy or entertainment brand’s package design system or licensing program style guide. Each brand demands a unique stylistic approach. Therefore, our team doesn’t have an identifiable illustration style that we force to work on every brand. Instead, we determine the most appropriate style, whether executed by our in-house team or external illustration partners, to create emotionally resonant imagery that supports both licensed and non-licensed brands.
We go beyond surface-level appeal to craft artwork that works perfectly for all usage scenarios. From highly-rendered CG artwork to full- and limited-color vector artwork, we ensure that everything we create is rendered consistently while retaining the flexibility to meet a variety of design needs.
With brand licensing in mind, the artwork we create can easily be implemented by licensee partners across a broad range of products – ensuring visual consistency, creative flexibility, and adherence to brand guidelines.
OUR CHARACTER ART & ILLUSTRATION EXPERTISE INCLUDES
- On-model character illustration in CG and vector
- Turnarounds, expression sheets & action poses
- Key art development
- Illustrated scenes & backgrounds
- Artwork for packaging & in-store promotional materials
- Licensing-ready illustration systems
From Concept to Final Art Execution: Our Workflow
We begin with an in-depth review of a brand’s illustration needs. If it’s character artwork, we educate ourselves on the character’s backstory, brand voice, and visual history. If we need to illustrate a scene, background or a toy product’s play pattern, we develop a clear understanding of what needs to be conveyed to the target audience.
Based on that insight, we explore pose direction or create compositions, then determine the most appropriate stylistic approach. Once stakeholder approval is achieved, we then execute final artwork that aligns with the brand’s overarching marketing strategy and meets each usage scenario’s requirements.
Ready to Create Character Artwork That Engages and Inspires?
Let’s create character artwork that celebrates your brand and drives fan excitement. We’ll deliver imagery for licensed products and packaging that inspires purchases.
