The Peyo Company

Benny Breakiron Branding

Services Provided: Research & Creative Strategy, Brand Design

Logo design for a classic Belgian comics character’s new animated presence

Our design team was engaged by The Peyo Company, the global licensor of Peyo’s work and steward of properties like The Smurfs and Johan & Peewit, to develop the logo for Benny Breakiron, a new animated TV series adaptation of the beloved comic property by Belgian cartoonist Peyo (Pierre Culliford). The series is planned to release in 2028, bringing the character’s charm, heroism, and lighthearted mischief to the screen.

A visual identity rooted in character and heritage

Benny Breakiron’s world blends classic European comic sensibilities with upbeat, family-friendly storytelling. Drawing on the character’s unique mix of innocence and strength, our logo design centers on a custom typographic treatment that reflects both his youthful energy and heroic disposition.

The wordmark combines bold, rounded letterforms with subtle, dynamic details that evoke motion and impact, suggestive of Benny’s extraordinary power. The “y” in the word “Benny” becomes a fragmented holding shape for the extruded word “Breakiron.” Warm primary colors draw inspiration from his iconic red jacket, blue scarf, and blond hair. The logo design positioning Benny Breakiron for a bold new era of storytelling and audience engagement.

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