Gillie and Marc
Gillie and Marc Style Guide
Services Provided: Research & Creative Strategy, Design Elements Development, Product Design, Style Guide Design, Licensed Product Package Design
Style guide development for a new licensing program
Our design team was engaged by Gillie and Marc, the British and Australian artists known for creating some of the world’s most innovative public sculptures, to develop their first-ever consumer product licensing program style guide for the Gillie and Marc brand, as they enter the realm of brand licensing.
The husband-and-wife artistic duo, who are on a mission for love, create meaningful contemporary art and public art installations across the globe that inspire change and hope. Their art is known for its use of bold and bright colors, and for the way that it invites people from all walks of life to participate in their vision of a more connected and compassionate world. They have been called “the most successful and prolific creators of public art in New York’s history” by the New York Times.
Spanning a variety of mediums, including sculpture, painting and mixed media, their art often features playful, anthropomorphic animals that embody their message of inclusivity and unity. Most apparent within their artwork are their iconic characters, Rabbitwoman and Dogman.
Artwork curation for licensee-ready product development
The licensing program features an extensive range of artwork in a bold, colorful vector style featuring Rabbitwoman and Dogman set in natural and urban environments from around the world. Our team curated this artwork to be easy for licensee partners to work with as they develop their Gillie and Marc licensed products.
We also developed a variety of design elements, including compositions, patterns and border treatments, a comprehensive packaging program, and a broad range of high-end consumer products and collaborations representing the luxury fashion, luxury home and luxury travel categories.
