Hasbro

Bumblebee
Target Exclusive
Style Guide

Hasbro worked with our team to develop design assets to support Buzzworthy Bumblebee, a Target Exclusive promotional program across multiple toy categories, which focused on the various historical incarnations of the Transformers’ Bumblebee character. During design development, the name of the program was Bumblebee x Buzzworthy, but changed to Buzzworthy Bumblebee by the time it hit retail.

Inspired by the look of a single design and a few graphic elements created by the Hasbro team, along with a handful of Bumblebee character artwork, we established a visual aesthetic for the program across a variety of compositions, border treatments, key artwork and patterns. Toy products released at Target at the end of 2020 and early 2021, headlined by Target’s marketing text, “You’ve probably heard the buzz, but Bumblebee is kind of a big deal.”

Transformers - Bumblebee Target Exclusive Style Guide - Panel 2

Transformers - Bumblebee Target Exclusive Style Guide - Panel 3

Transformers - Bumblebee Target Exclusive Style Guide - Panel 4

Transformers - Bumblebee Target Exclusive Style Guide - Panel 5

Transformers - Bumblebee Target Exclusive Style Guide - Panel 6

Hasbro

Bumblebee Movie
Style Guide

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Hasbro

Transformers
Dark of the Moon
Style Guide

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Hasbro

TF Gen 1: 1984 Arcade
Style Guide

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Hasbro

Transformers Classic
Style Guide

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Former Global Brand Director, Toys "R" Us

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VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

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Assistant Manager, International Business, Redrover Co., Ltd.

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Hasbro

Bumblebee Target Exclusive Style Guide

Hasbro

Bumblebee Movie Style Guide

Hasbro

Transformers Dark of the Moon Style Guide

Hasbro

TF Gen 1: 1984 Arcade Style Guide

Hasbro

Transformers Classic Style Guide

Got a project to discuss?

Bumblebee
Target Exclusive
Style Guide

Bumblebee Movie
Style Guide

Transformers
Dark of the Moon
Style Guide

TF Gen 1: 1984 Arcade
Style Guide

Transformers Classic
Style Guide