NBC Universal

GRIMM
Style Guide

As NBC’s hit TV show GRIMM was about to enter its third season, NBC Universal Television Consumer Products engaged us to develop its licensing program style guide.

Our approach to this style guide was to create a limited number of design elements to establish an appropriate aesthetic for the licensing program, then develop a library of assets for licensee partners to leverage in the creation of their consumer products.

We also extended the aesthetic into main character, Wesen, weapons, and background imagery as well as our font selections. The guide is organized by individual show locales, and includes a comprehensive packaging program and a wide variety of consumer product concepts – many of which were actually produced by GRIMM licensees.

GRIMM style guide design elements - panel 1

GRIMM style guide design elements - panel 2

GRIMM style guide design elements - panel 3

Netflix

The Witcher
Packaging

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magic the gathering dungeons & dragons adventures in the forgotten realms style guide thumbnail

Wizards of the Coast

Magic: The Gathering
Dungeons & Dragons
Style Guide

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Wizards of the Coast

Magic: The Gathering
Style Guide

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ViacomCBS Consumer Products

Scary Stories to
Tell in the Dark
Character Artwork

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“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”
Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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NBC Universal

GRIMM Style Guide

Netflix

The Witcher Packaging

Wizards of the Coast

Magic: The Gathering Dungeons & Dragons Style Guide

Wizards of the Coast

Magic: The Gathering Style Guide

ViacomCBS Consumer Products

Scary Stories to Tell in the Dark Character Artwork

Got a project to discuss?

GRIMM
Style Guide

The Witcher
Packaging

Magic: The Gathering
Dungeons & Dragons
Style Guide

Magic: The Gathering
Style Guide

Scary Stories to
Tell in the Dark
Character Artwork