Dark of the Moon
With the release of the third installment of the cinematic version of Transformers quickly approaching, Hasbro relied on us to identify new trends and develop the design elements for the film’s licensing program.
Although Transformers: Dark of the Moon still featured the iconic Autobots and Decepticons we all know and love, it introduced a few new characters to the silver screen. We felt that the design elements for this program should also take on a fresh, new look. Our solution? Two new stylistic approaches: one utilizing pencil illustrations of the characters; the other combining various painted techniques with the CG character imagery.
Our design team established a spontaneous, gestural style for the pencil illustrations, which we created by hand from character poses supplied to us by Hasbro. The painterly style simulates a variety of traditional approaches ranging from watercolor to sponging to aggressive brush strokes.