Hasbro
Transformers Classic
Style Guide
Hasbro took us way back to the origins of their most powerful entertainment franchise when they decided to work with our team to develop two consecutive licensing program style guide volumes for the “Classic” Transformers.
Working from a library of imagery – some from the archives at Hasbro, others created by illustrator Keron Grant – we developed a variety of badge and pattern designs, and the style guide itself, drawing inspiration from current graphic design and pop cultural trends, vintage design trends from the ‘70’s, American WWII propaganda and Japanese movie posters.
Color palettes and distressed textures, as well as graphic design and printing techniques from these varying time periods bring authenticity to the design elements for this licensing program.