What We Do > Design Elements Development
Design Elements Development For Toy And Entertainment Brands
Graphic Assets That Power a Cohesive Licensing Program
At Design Force, Inc., we create well-conceived and well-executed design elements to support a brand’s licensing program – from composed graphics, patterns and icons to badges, borders, and type treatments. These visual assets bring cohesion and versatility to a licensed brand’s toolkit, which inspires and empowers partners to create innovative, dedicated licensed products that are always on-brand.
Scalable Design Systems That Build Brand Recognition
Since licensed properties must work across a wide range of product categories, our clients rely on us to develop design elements through a scalable lens, which allows for creative flexibility without sacrificing consistency of the brand’s visual aesthetic. The design elements we create are “ready-made,” so licensees can use them “as is.” Or, they can modify them as necessary to work best on their products.
All of the design elements we create for a licensed brand are informed by the visual aesthetic established during our Research & Creative Strategy development phase. This ensures that all licensed products will have the same visual DNA, regardless of their retail category. This also creates visual brand equity, which allows consumers to immediately recognize products featuring a particular licensed brand in today’s highly-competitive and chaotic retail environments.
When executed properly, a licensing program’s design elements are essentially a scalable asset system that functions as a storytelling tool, with a consistent visual language that helps unify licensed products at retail.
OUR DESIGN ELEMENTS DEVELOPMENT EXPERTISE INCLUDES
- Color palette development
- Selection of dedicated font families
- Identification of editorial phrases that will resonate with the target audience
- Creation of composed graphics, badges and type treatments
- Creation of repeat patterns
- Borders and framing device development
- Iconography systems development
Our Design Elements Development Process
The design elements development process is heavily rooted in the brand’s creative strategy. We begin by identifying core visual cues associated with the brand, which includes color palette, graphic elements and editorial phrases. We then select a range of font families that will complement the brand’s visual aesthetic. From there, we begin executing the design elements best suited for the brand’s consumer product categories, which are pre-determined collaboratively with our clients.
Each design element is executed as a component in a scalable system – organized, labeled, and ready for licensee implementation during the product development process. The result: a robust visual toolkit that strengthens the licensing program, streamlines creative development, and reinforces brand consistency.
Ready to Create a Powerful Design Toolkit That Inspires and Unifies?
Let’s create a suite of on‑brand design elements that anchor your licensing program, giving partners versatile tools to maintain consistency across every product category.
