Marvel Entertainment
Captain Marvel
Style Guide
Marvel Entertainment worked with our team to develop a series of design elements for the Captain Marvel Evergreen licensing program style guide geared toward tween and teen girls, scheduled to release just prior to the Captain Marvel film hitting theaters.
Our solutions incorporated the current comic book version of Captain Marvel in a variety of raster and vector illustration styles to align with 5 different graphic trend approaches – super hero, minimalistic, hand-lettered typographic, bold-colored vector, and military patch-inspired.
Each design highlights Captain Marvel’s iconic visual design assets and personality attributes, her red, blue and gold color palette, and background motifs and graphic accents that speak to her origins. Designs incorporate empowering editorial, with a focus on the phrase “higher, further, faster.”