Marvel Entertainment

Marvel
Gallery Edition
Style Guides

Marvel Entertainment worked with our team to develop design elements for a licensing program featuring the highly-rendered Gallery Edition artwork of characters from the Spider-Man, Guardians of the Galaxy and The Avengers super hero universes.

For each of the three Marvel super teams, we developed badge designs that aligned with three different trend themes – Retro, Neon and Iconic. The Retro theme focused on fonts, color palettes, character art treatments and graphic approaches inspired by designs from the 1970s, with an authentically-aged look to suggest the designs could have been created during that time period. The Neon theme was heavily inspired by the bold, geometric graphics and design motifs from the 1980s, with a “rock band” slant for the Guardians of the Galaxy design elements, in particular. The Iconic theme focused on graphics that combined character and super team-specific iconography and typography, without the use of character artwork.

Marvel Gallery Edition Style Guides - ID 2

Marvel Gallery Edition Style Guides - ID 3

Marvel Gallery Edition Style Guides - ID 4

Marvel Gallery Edition Style Guides - ID 5

Marvel Gallery Edition Style Guides - ID 6

Marvel Gallery Edition Style Guides - ID 7

Aquaman Movie Style Guide Design - Portfolio

Warner Bros. Consumer Products

Aquaman Movie
Style Guide

Captain Marvel Style Guide Design - Portfolio

Marvel Entertainment

Captain Marvel
Style Guide

Justice League Style Guide Design - Portfolio

Warner Bros. Consumer Products

Justice League
Style Guide

Transformers - Bumblebee Target Exclusive Style Guide - Portfolio

Hasbro

Bumblebee
Target Exclusive
Style Guide

“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”
Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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