Marvel Entertainment worked with our team to develop design elements for a licensing program featuring the highly-rendered Gallery Edition artwork of characters from the Spider-Man, Guardians of the Galaxy and The Avengers super hero universes.
For each of the three Marvel super teams, we developed badge designs that aligned with three different trend themes – Retro, Neon and Iconic. The Retro theme focused on fonts, color palettes, character art treatments and graphic approaches inspired by designs from the 1970s, with an authentically-aged look to suggest the designs could have been created during that time period. The Neon theme was heavily inspired by the bold, geometric graphics and design motifs from the 1980s, with a “rock band” slant for the Guardians of the Galaxy design elements, in particular. The Iconic theme focused on graphics that combined character and super team-specific iconography and typography, without the use of character artwork.