Concacaf
Men’s Gold Cup Competition Assets Guide
Services Provided: Research & Creative Strategy, Character Art & Illustration, Design Elements Development, Style Guide Design
Competition assets development for a premier international soccer event
Concacaf partnered with Design Force, Inc. to develop a competition-focused style guide in support of the Concacaf Men’s Gold Cup. Created specifically for licensees, this guide delivers a robust set of visual assets designed for consumer products, with a strong emphasis on apparel and accessories tied to one of the region’s most celebrated tournaments.
Translating tournament energy into licensed product design
Building on the official Gold Cup branding established for 2025, our goal was to translate the energy, intensity, and national pride of the competition into a clear, flexible design system. The result is a toolkit that allows licensees to create products that feel timely, relevant, and deeply connected to the tournament experience.
Member Association graphics with cultural identity focus
The foundation of the guide is a suite of event-based graphics that capture the spirit of the Gold Cup itself. These assets are supported by dedicated graphic systems for eight Concacaf Member Associations, each developed to reflect the unique cultural identity of its country. For every Member Association, we created patterns that draw from culturally relevant iconography and paired them with national color palettes to ensure an authentic and recognizable look across products.
Moment-driven graphics for tournament milestones
In addition to the core event and Member Association graphics, the guide includes special moment-driven assets. A Final-themed graphic was created to promote the July 6, 2025 championship match between Mexico and the United States, capturing the scale and excitement of the tournament’s defining moment. Following the match, a Champions-themed graphic was developed to celebrate Mexico’s Gold Cup victory, giving licensees a powerful visual tool to commemorate the win.
The Concacaf Men’s Gold Cup Competition Assets Style Guide equips partners with a cohesive, flexible system that balances official event branding with cultural expression. It’s a toolkit designed to help licensees celebrate the tournament, honor its teams, and connect fans to the moments that make the Gold Cup unforgettable.
