World Armwrestling League

WAL Style Guide

The WAL is the largest and fastest growing professional arm-wrestling league in the world, featuring intense matches, a high-energy and up-close fan experience, and the sport’s top athletes. We were approached by World Armwrestling League ownership to develop the league’s visual identity system and its licensing program style guide.

Our design team created a brand identity for the WAL that captures the essence of the league and the competitiveness of the sport of arm-wrestling. We developed design elements for the league’s consumer product licensing program, which include a wide variety of badge and pattern designs that leverage the red, black, white and grey color palette, gritty textures and attitude-infused editorial.

We also created consumer product concepts to inspire licensees and communicate the appropriate visual aesthetic. And we developed a licensed product packaging program to ensure a consistent visual presence for all licensed WAL products at retail.

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