Nickelodeon

Teenage Mutant
Ninja Turtles
Style Guides

When Nickelodeon embarked on an update to the licensing program for the original Teenage Mutant Ninja Turtles animated series, they worked with our team to develop a series of “retro-themed” design elements for their core and trend-oriented style guides.

For the core guide, we established a graphic approach that takes cues from design trends of the 1980’s, while staying true to the property’s animation style. We utilized a color palette of muted tones and leveraged various “aging” techniques to give these design elements a genuine vintage appeal. Key phrases from the show and messaging that relates to character-specific attributes brings further authenticity to this licensing program.

For the trend-oriented guide, we incorporated the characters into an ’80s rock ‘n roll theme. Inspiration derived from concert t-shirts, posters, album covers and band logos from the arena rock era.