Character Arts

Rudolph the Red-Nosed Reindeer Packaging

Our design team was engaged by Character Arts, the exclusive licensor for Rudolph the Red-Nosed Reindeer^® to create the licensed product packaging program for the original television classic as it heads toward the celebration of its 60th anniversary in 2024.

Before we began the development of the packaging program, we created the celebratory Rudolph the Red-Nosed Reindeer 60th Anniversary logo, which leverages a silver beveled border and the font used in the film’s title treatment to tie-in visually with the property logo.

Our design solution begins to tell the story of Rudolph the Red-Nosed Reindeer by establishing package design architecture inspired by the winter landscape from the film’s opening scene, which incorporates an ornate “swirling wind” pattern to serve as a backdrop in subtle tones of blue. The scene, which is depicted as a stylized, illustrated interpretation of the film’s snowy hills and trees, is capped with a bold, red header and horizontal beveled bar that anchors the centered property logo. Stylized artwork of Rudolph wearing a scarf appears on the front panel to endorse every licensed product, while Santa, Hermey and Bumble appear on the side panel. The package design is completed with a bold, red footer and the 60th Anniversary logo in the lower left corner of the front panel.

The standardization guidelines document for the packaging program first introduces licensees to the package design assets, then presents templates for the blister card, window box, closed box, header card and hang tag formats, along with step-by-step instructions for licensee partners to follow for design implementation.

Rudolph the Red-Nosed Reindeer packaging

Rudolph the Red-Nosed Reindeer Packaging Guide Cover

Rudolph the Red-Nosed Reindeer Packaging Guide Page 1

Rudolph the Red-Nosed Reindeer Packaging Guide Page 2

Rudolph the Red-Nosed Reindeer Packaging Guide Page 3

Rudolph the Red-Nosed Reindeer Packaging Guide Page 4

Rudolph the Red-Nosed Reindeer Packaging Guide Page 5

Rudolph the Red-Nosed Reindeer Packaging Guide Page 6

Rudolph the Red-Nosed Reindeer Packaging Guide Page 7

Rudolph the Red-Nosed Reindeer Packaging Guide Page 8

Rudolph the Red-Nosed Reindeer Packaging Guide Cover

Rudolph the Red-Nosed Reindeer Packaging Guide Page 1

Rudolph the Red-Nosed Reindeer Packaging Guide Page 2

Rudolph the Red-Nosed Reindeer Packaging Guide Page 3

Rudolph the Red-Nosed Reindeer Packaging Guide Page 4

Rudolph the Red-Nosed Reindeer Packaging Guide Page 5

Rudolph the Red-Nosed Reindeer Packaging Guide Page 6

Rudolph the Red-Nosed Reindeer Packaging Guide Page 7

Rudolph the Red-Nosed Reindeer Packaging Guide Page 8

Rudolph the Red-Nosed Reindeer Packaging Guide Cover

Rudolph the Red-Nosed Reindeer Packaging Guide Page 1

Rudolph the Red-Nosed Reindeer Packaging Guide Page 2

Rudolph the Red-Nosed Reindeer Packaging Guide Page 3

Rudolph the Red-Nosed Reindeer Packaging Guide Page 4

Rudolph the Red-Nosed Reindeer Packaging Guide Page 5

Rudolph the Red-Nosed Reindeer Packaging Guide Page 6

Rudolph the Red-Nosed Reindeer Packaging Guide Page 7

Rudolph the Red-Nosed Reindeer Packaging Guide Page 8

Rudolph the Red-Nosed Reindeer Packaging Guide Cover

Rudolph the Red-Nosed Reindeer Packaging Guide Page 1

Rudolph the Red-Nosed Reindeer Packaging Guide Page 2

Rudolph the Red-Nosed Reindeer Packaging Guide Page 3

Rudolph the Red-Nosed Reindeer Packaging Guide Page 4

Rudolph the Red-Nosed Reindeer Packaging Guide Page 5

Rudolph the Red-Nosed Reindeer Packaging Guide Page 6

Rudolph the Red-Nosed Reindeer Packaging Guide Page 7

Rudolph the Red-Nosed Reindeer Packaging Guide Page 8

Rudolph the Red-Nosed Reindeer Packaging Guide Cover

Rudolph the Red-Nosed Reindeer Packaging Guide Page 1

Rudolph the Red-Nosed Reindeer Packaging Guide Page 2

Rudolph the Red-Nosed Reindeer Packaging Guide Page 3

Rudolph the Red-Nosed Reindeer Packaging Guide Page 4

Rudolph the Red-Nosed Reindeer Packaging Guide Page 5

Rudolph the Red-Nosed Reindeer Packaging Guide Page 6

Rudolph the Red-Nosed Reindeer Packaging Guide Page 7

Rudolph the Red-Nosed Reindeer Packaging Guide Page 8

Peanuts Global Packaging Program thumbnail

Peanuts Worldwide

Peanuts
Packaging

Entertainment One

PJ Masks
Packaging

Sonic The Hedgehog 30th Anniversary Style Guide Thumbnail

Sega

Sonic The Hedgehog
30th Anniversary
Style Guide

Peanuts Worldwide

Peanuts
Global Brand Guide

“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”
Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

Got a project to discuss?

If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...