Playmates Toys

Power Rangers Re-Ignition Brand and Package Design

Services Provided: Research & Creative Strategy, Brand Design, Package Design, Structural Design, The Package Design System Evaluation

Collaborating on a new era of Power Rangers

The core line of Mighty Morphin Power Rangers: Re-Ignition products hit retail shelves in July of 2025, which marked the initial collaboration between Hasbro – Power Rangers brand owner – and Playmates Toys.

Shortly after the licensing agreement between the two global toy manufacturers was established, Playmates Toys engaged our design team to develop the packaging for the core product line. Our design objective was to create a fresh, new package design system that generates excitement among today’s kids, who are discovering Power Rangers for the first time, and pay homage to the original series in a visually-authentic manner to appeal to parents and collectors who have an affinity and love for the brand because they grew up watching it.

Our design team revamped the Mighty Morphin Power Rangers logo to work with the “Re-Ignition” designation, then developed the brand’s package design system, which we extended seamlessly across a broad range of innovative products from action figures to role-play items inspired by everyone’s favorite teens turned alien-fighting heroes and their action-packed adventures from the original series, which aired in 1993.

Researching visual cues for brand and  package design development

Before embarking on the design development process, we immersed ourselves in the history of the Power Rangers franchise, sifting through every incarnation of package design presented to fans over the course of the previous 31 years to uncover equitable, evergreen visual cues associated with the brand. We then evaluated the packaging for the original series to determine which assets would be perceived by adult fans as unique to the brand’s first three years.

We concluded that there were five iconic elements that should be incorporated into the new Mighty Morphin Power Rangers: Re-Ignition package design system: a palette of various tones of bright green to serve as an ownable overall background color; the five individual Power Rangers colors leveraged in a meaningful way to refer to the original series in a single brand voice; the white diamonds that appear on the Power Rangers uniforms used as an iconic accent; authentic lightning bolts strategically integrated as an energetic, unifying thread; and bold, colorful imagery of the five different Power Rangers helmets playing a primary role as distinctive package design architecture.

Refreshing a classic brand identity through modern brand design sensibilities

We began design development with a refresh of the original Power Rangers logo. The objective was to update it completely, yet have it maintain the original equitable attributes so that it would be immediately recognizable and feel familiar to fans who grew up with the brand. None of the original attributes were eliminated, yet all were reimagined and refined.

The refreshed logo maintains the original Power Rangers custom typography – still extruded, underlined, on a sweeping arc, and in tones of green – yet it’s more visually-balanced and rendered in a cleaner, more contemporary manner. Behind it, the arced red “wall” that holds the Mighty Morphin segment typography has been redrafted and perfected. The bold, yellow, three-dimensional lightning bolt – the iconic centerpiece of the original logo – is much cleaner and brighter. And, the purple disc, which is now a perfect circle, continues to tie everything together in the background. Lastly, we added lightning at the base of the yellow, iconic bolt as a way to integrate the blue and white Re-Ignition typography into the refreshed logo design, marking the start of a new era.

Building a modular package design system for maximum retail impact

Our package design system solution features a vertically stacked “totem” of the five Power Rangers helmets leveraged as bold, dynamic package design architecture anchored to the left side of the front panel to initiate the storytelling. The helmet images were sourced from original photography, then digitally enhanced to make each color more vibrant and impactful, ensuring that they will be hard to miss by fans of all ages at retail. Emanating from behind the helmets are bold, horizontal streaks of energetic color that transition to a bright green, horizontally streaked background texture. A bright, white burst of energy and lightning serves as the product field, either as an overlay on the blister card, or on a bright green streaked background on the window box insert. These modular elements combine to form an exciting, contemporary backdrop for the core product line.

The refreshed Mighty Morphin Power Rangers: Re-Ignition logo locks up with the helmet totem in the upper left corner, while the product name and descriptor originate from the lower right corner, often in conjunction with product feature photography and associated text or Try Me! communication. Key call-out communication appears in bold white and yellow on a black, horizontal holding shape, edged in blue to tie in with the treatment of the Re-Ignition typography.

On blister card packaging (see above), a die-cut emphasizes the helmet totem along the left edge. On all boxed packaging formats, the helmet totem transitions to the left side panel, which also features action poses of all five Power Rangers characters over a burst of lightning. On window box packaging, the blister card die-cut is mimicked along the left and right sides of the window die-cut to continue the lightning bolt theme.

Using color and iconography to segment the line

Both color and iconography play integral roles in the Power Rangers universe. Leveraging them in a meaningful way as part of the new Mighty Morphin Power Rangers: Re-Ignition packaging sets up the perfect product segmentation system. The product name area is where character-specific color allows consumers to easily navigate the product line and quickly locate their favorite products.

The basis of the product segmentation system is a horizontal bar that picks up the energetic color streaks for each character and holds the product name. The bar is skewed to the same degree as the typography that it holds, and is extruded, so that it has a dimensional quality to it. To the left of the product

name is an icon inspired by the diamond motif on the Power Rangers uniforms in the original series. For products that represent the brand in an all-encompassing way, the color streak within the horizontal bar shifts from the individual Power Rangers colors to a blend of green and black, yet still retains the diamond icon. For alien characters, the color streak within the horizontal bar shifts to purple and the diamond icon is replaced with an icon depicting Rita Repulsa’s headpiece.

The five Dinozord icons have also been redesigned in a simpler, more relevant and contemporary style for the new packaging. These icons replace the diamonds within the product segmentation system on all Dinozord product packaging, yet the product name bar retains the color streaks associated with each particular Dinozord’s Power Rangers character.

Ensuring flexibility through structural design and modularity

The core Mighty Morphin Power Rangers: Re-Ignition package design system has been developed with maximum flexibility in mind. Its modular design assets can be configured to accommodate any conceivable structural configuration, or reworked to create retailer-exclusive packaging that’s distinctively different, while retaining enough visual equity to cohesively coexist with the core look.

Having an opportunity to work with amazing, evergreen brands like Power Rangers never gets old. We’re proud to have played a role in the most recent iteration of the logo and package design system for one of the longest-running kids live-action series in television history, and in the initial collaboration between two of the toy industry’s global brand leaders.