What We Do > Package Design
Package Design For Non-Licensed Toy and Game Brands
Flexible, Functional Package Design Systems that Connect with Consumers
At Design Force, Inc., we believe that a brand’s packaging is its most important consumer touchpoint. After all of the marketing and hype, it’s through packaging that consumers first come in contact with a brand in a tangible way. For non-licensed brands in just about every toy and game category, we develop what we refer to as the package design system – a functional system of verbal and visual brand communication, with easy-to-navigate segmentation methodologies, and the ability to accommodate future brand growth. Our package design systems engage consumers on an emotional level, generating desire for the brand and influencing their purchase decisions at retail. Meaning: we design packaging that not only looks great, but also works hard to differentiate and sell.
Package Design That Aligns Brand Strategy with Shopper Behavior
Non-licensed brands have their own unique set of challenges. Without the benefit of appearing in a variety of consumer product categories throughout the retail environment, packaging for non-licensed toy and game brands must quickly establish trust, communicate value, and drive sales, within a single shelf set at retail. We specialize in creating packaging that does exactly that – leveraging well-conceived communication hierarchy, visual storytelling, and a distinctive structural design strategy – to resonate with the consumer.
From front-of-pack attention to back-of-pack clarity, we consider every aspect of the package to ensure that the brand is instantly recognizable and compelling. And, we help emerging and established brands gain traction, build brand loyalty, and compete with – or ultimately become – category leaders.
OUR PACKAGE DESIGN EXPERTISE INCLUDES
- Package design system refreshes for established toy and game brands
- Package design system development for emerging toy and game brands
- Establishment of communication hierarchy from a consumer shopping behavior perspective
- Brand differentiation through distinctive package design architecture and trade dress
- Flexible and extendable structural design strategy development
- Product line segmentation system development
- Print-ready production files development
- Standardization guidelines development
Our Package Design System Development Process
Our approach to non-licensed package design development begins with intense brand immersion. We evaluate the brand and its current package design system, the packaging of its key competitors, and the retail environment within the brand’s category. The insights gleaned from this work uncover ownable brand assets that can be leveraged, voids within the brand’s category that can work to the brand’s advantage, and areas within the current package design system that should be reimagined during the design development phases.
We then develop concepts for the brand’s new package design system, which address design architecture, product name and descriptor, communication hierarchy, product line segmentation, product imagery, benefits and features call-outs, instructional insets and structural design strategy. Our team manages every step, from concept development to print-ready production files for the packaging of each product SKU. And, we can extend the initiative to the development of standardization guidelines to ensure that your internal team won’t dilute the package design system with “one-off” design iterations.
Ready to Refresh Your Brand’s Package Design System?
Let’s create a package design system that builds equity, communicates value, and drives shoppers to choose your toy or game products—turning first impressions into sales.
