Before writing this post, I read article after article on the new movie about Pharrell Williams’ life being told through the lens of the Lego brand in an attempt to truly understand the rationale for the partnership between the musician/producer and the toy industry’s construction toy giant. … Read More
Every year, almost every toy manufacturer takes their best shot at creating the hottest toy of the holiday season, leveraging strategies that capitalize on the most popular industry trends, latest technologies and the innovative prowess of their brand, marketing and product development teams. But, there’s no true … Read More
If you’ve been in the toy industry for as long as I have, you have fond memories of the glory days of NY Toy Fair… the incomparable human traffic jam at the front doors of 200 5th Avenue (aka the International Toy Center, which we lovingly referred … Read More
Got a project to discuss?
If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...