Back in 2015, I came across a video on social media that truly captured my attention. This video was intriguing to me for two reasons. Firstly, and most importantly, because it exposed so clearly the ridiculousness of the anachronistic practice of asking for spec work – uncompensated, … Read More
The most vital tool in the brand licensing arsenal is arguably the consumer product licensing program style guide. It serves not only as an asset and guidelines delivery system to ensure that all licensed products stay true to the essence and visual aesthetic of the licensed brand, … Read More
As the purpose and functionality of a licensing program style guide evolve to better serve both licensed brand owners and licensee partners, we see a shift in the questions we’re asked most often by our clients. Their questions shed light on the challenges they’re facing as the … Read More
One thing I could never overemphasize is the importance of establishing a perfect fit between licensed brand and licensee partner. Every licensed brand owner should pursue “perfect fits” rather than granting a license to anyone who would be willing to enter into an agreement and emblazon their … Read More
As Hasbro continues blazing the path of sustainability by eliminating all plastic components from their toy packaging by the end of 2022, it’s interesting to see the innovative solutions that they’ve instituted to replace a broad variety of structural configurations that relied heavily on blisters and acetate … Read More
It may not be appropriate for all licensed brands, but there's no denying the desire that can be generated among fans of certain entertainment properties when licensed apparel is designed with a discreet, subtle approach. I'm not just talking about products designed with a limited color palette … Read More
All successful licensed brands in the marketplace benefit from catch phrases so closely associated with their content and characters that they elicit immediate recognition and a powerful emotional connection with fans. Although this association can sometimes happen serendipitously, more often than not, these phrases are carefully crafted … Read More
In a retail landscape filled with traditional consumer product brands turned licensed brands, it's virtually impossible for consumers to tell the difference between core products and licensed products bearing the same brand name. Quite often, licensed products appear to be extensions of a brand's core product line. … Read More
If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...