The concept of "kidulting" – a trend that speaks to the inner child in adults, inviting them to indulge in the nostalgia of their youth while embracing the responsibilities of adulthood – has taken the world by storm in recent years. This phenomenon has had a profound … Read More
As the purpose and functionality of a licensing program style guide evolve to better serve both licensed brand owners and licensee partners, we see a shift in the questions we’re asked most often by our clients. Their questions shed light on the challenges they’re facing as the … Read More
Angry Birds are finally flying high in the real world thanks to the brand licensing partnership between Rovio and Capsule Skateboards. The collection includes seven different gnarly skate deck designs across five explorer boards and two cruiser boards, which are all inspired by the Angry Birds mobile … Read More
Although there are anniversary celebrations for licensed brands every year, there seems to be an exorbitant number of brands hitting major milestones of late. And many seem to be happening next year – enough to prompt Licensing International to refer to 2023 as the “Year of the … Read More
Brand owners in the toy and entertainment industries are acutely aware that today's kids are sophisticated, brand-savvy and connected at an early age. Their purchasing power continues to rise at a staggering rate and they now have a heavy influence over household purchase decisions. They're comfortable spending … Read More
It may not be appropriate for all licensed brands, but there's no denying the desire that can be generated among fans of certain entertainment properties when licensed apparel is designed with a discreet, subtle approach. I'm not just talking about products designed with a limited color palette … Read More
When I was 12 years old, the rock band, KISS, released their Destroyer album. One of my cousins brought it over to my house and let me listen to it. I had no idea who KISS was at the time, so I hadn't heard any of their … Read More
I'm angry. And, you should be, too. Why? Because we could have purchased a Rage Rider, the world's first rage-powered scooter, if Rovio had actually worked with a licensee to produce it instead of just making 100 of them for influencers, streamers and YouTubers. I guess were … Read More
Nixon is a premium accessories brand for the youth lifestyle market that, until very recently, wasn't on my radar at all. The brand was founded in 1998 in Encinitas, California, with a small line of watches that were sold exclusively through specialty boardsport and fashion retailers. They're … Read More
Anyone close to me knows that I'm a huge Vans enthusiast. I have somewhere between 15 - 20 pair of OG Classic Slip-Ons, Authentics and Chukkas peppering the shelves of my closet at any given moment. And anyone who knows our agencys history understands how important Marvel … Read More
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