Back in 2019, Hasbro led the charge towards eliminating plastic from their toy packaging, with the goal of becoming completely plastic-free by 2022. And, they’re well on their way to meeting their goal. With other toy manufacturers following suit in the effort to reduce the impact of … Read More
As many of you already know, I have a penchant for innovative structure design. At Design Force, Inc., we view package structure as a powerful brand differentiator – yet another opportunity to build visual brand equity. As brand marketers and package designers, this opportunity should never be … Read More
Nothing communicates your brand to your consumers in the same way that your packaging does. Packaging, at its best, refers back to the brand and leverages the brand's chief assets. It is also powerful enough to be considered the brand's most important consumer touch point. Packaging makes … Read More
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