As the principal of my own design agency for almost 30 years, my belief that creativity is an absolute necessity for problem solving in our new business environment is deeply ingrained. Clearly, given the marketplace that has emerged since the downturn in our global economy, the same … Read More
It's a marketer's dream, how cool it is to inspire consumers to form a cult or a tribe around a brand. To develop such compelling attributes that consumers can't wait to become a part of the brand; can't wait to be identified by it and adopt it … Read More
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