As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More
When consumers make purchases in retail environments, they're usually making up their minds in as little 10 to 20 seconds – according to research conducted by consumer behavior experts. They also ignore up to 2/3 of competitive products in the process. These statistics show just how difficult … Read More
As Hasbro continues blazing the path of sustainability by eliminating all plastic components from their toy packaging by the end of 2022, it’s interesting to see the innovative solutions that they’ve instituted to replace a broad variety of structural configurations that relied heavily on blisters and acetate … Read More
As a self-proclaimed Star Wars geek, I had been anxiously awaiting Disney+’s latest Star Wars live-action series, The Book of Boba Fett, since that feeling of sadness and emptiness washed over me after the incredible first season of The Mandalorian was over. The Book of Boba Fett debuted … Read More
The development of a packaging program for a licensed brand, when done correctly, is approached from a modular point of view, with its design assets seamlessly accommodating any potential structural configuration across a broad range of consumer product categories throughout the retail environment. Getting this right is … Read More
Packaging for toy and entertainment brands, whether licensed or non-licensed, can't be successfully developed without first considering its context at retail. After all, it won't exist in a vacuum in the retail environment, so it shouldn't be designed in one either. Gain insight by conducting a retail audit The … Read More
Back in 2019, Hasbro led the charge towards eliminating plastic from their toy packaging, with the goal of becoming completely plastic-free by 2022. And, they’re well on their way to meeting their goal. With other toy manufacturers following suit in the effort to reduce the impact of … Read More
As many of you already know, I have a penchant for innovative structure design. At Design Force, Inc., we view package structure as a powerful brand differentiator – yet another opportunity to build visual brand equity. As brand marketers and package designers, this opportunity should never be … Read More
Brand owners in the toy and entertainment industries are acutely aware that today's kids are sophisticated, brand-savvy and connected at an early age. Their purchasing power continues to rise at a staggering rate and they now have a heavy influence over household purchase decisions. They're comfortable spending … Read More
Smart brand owners know the value of developing a well-conceived packaging program for their consumer product and licensed brands. They know their retail categories intimately. They're diligent about market research. They study how consumers interact with their products in the retail environment. And they understand that establishing … Read More
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