Licensing:

07.14.2020Ted Mininni

Licensee Creative Freedom: Modifying Style Guide Design Assets

We've been developing style guides for licensed entertainment brands for the last 20 years. During that time, we've generated more than 10,000 pieces of original art for countless licensing programs representing just about every entertainment genre, with licensed consumer products appearing in almost every retail category. Thousands … Read More

04.16.2020Ted Mininni

Phraseology for Licensed Brands: Trendy or Brand-Centric?

All successful licensed brands in the marketplace benefit from catch phrases so closely associated with their content and characters that they elicit immediate recognition and a powerful emotional connection with fans. Although this association can sometimes happen serendipitously, more often than not, these phrases are carefully crafted … Read More

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