Blog:

One of the most important components of a package design system is its segmentation methodology. When well-executed, it provides consumers with the ability to quickly and efficiently navigate a product line. It serves as the roadmap to the product that best suits their needs. If executed poorly, … Read More

This is a topic that I've raised and addressed in the past, but it's clearly in need of further discussion. I'm finding that I'm still being told by some of our clients that “we need a package for this new product”, with no interest in considering how … Read More