Standardization:

02.26.2023Ted Mininni

The Top 5 Frequently Asked Questions About Licensed Brand Package Design

As we continue to refine our philosophies and approach to the design of packaging programs for licensed brands, we take into consideration the questions asked by licensed brand owners and licensee partners alike. Their questions reveal the challenges they’re facing as their needs and the retail environment … Read More

01.25.2023Ted Mininni

Licensed Product Packaging Standardization at the Extremes

Some licensed product packaging programs are underachievers. They consist of very little in terms of package design assets and they offer very little direction with regard to standardization. The licensed brand owner doesn’t give packaging much thought or concern because they’re extremely product-focused. And they don’t realize … Read More

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