Tangle Creations

Furry Fidget Friends Packaging

Tangle Creations engaged our design team to develop the brand identity and package design system for the Tangle Furry Fidget Friends, a collectible line of “magical, creative creatures” with cute furry heads, bright glittery eyes and bodies made of plush-encased Tangles. These cuddly plush characters are a twist and fidget sensory companion, stimulating creativity and imagination as kids bend and shape their manipulative plush bodies. And, they’re an innovative, new ASMR and tactile experience for kids, providing therapeutic benefits such as minor stress relief, the building of fine motor skills and the improvement of hand, body and brain wellness.

Our design solution for the Tangle Furry Fidget Friends logo incorporates colorful, fur-covered arced shapes that have been twisted into the “FURRY” typography, and twisted yellow Tangle sections to hold “Fidget Friends.” The package design leverages a “bendable” structure, which is a vertical card that folds in a few places to allow the product to weave its way through it. The overall design puts the consumer in the Tangleonian jungle, with the city of Tangleonia off in the distance. When the product is removed from the package, a “Friendship I.D. Card” is revealed on the back panel, ready for kids to personalize about the fun things they enjoy doing with their new friend.

Furry Fidget Friends Logo

Furry Fidget Friends packaging