Wizards of the Coast
Magic: The Gathering
Wizards of the Coast engaged us to develop the first-ever Magic: The Gathering licensing program style guide, which formally introduced licensee partners to the trading card game, its key characters and their alignment with the Five Colors of Magic, along with their respective graphic elements and compelling illustrated artwork.
Our approach to the development of the licensing program’s design elements is rooted in the physical and personality-based attributes, specific color associations and the distinctive magic powers of each of the five main Planeswalker characters.
To resonate with hard-core Magic: The Gathering game players, and to maintain authenticity, we integrated visual cues associated with the game, such as the original character artwork, power crests and manna symbols into each design element.
For licensee partners who need that extra creative nudge, a variety of product inspiration concepts were included in the guide as a source of inspiration and further guidance on the tone, style, sophistication and level of quality that should permeate the design of all Magic: The Gathering consumer products.