MATTEL

Hot Wheels™ Body Shop Asset Pack

Services Provided: Design Elements Development, Product Design, Style Guide Design

Developing an asset pack inspired by garage culture

Mattel worked with our design team to develop a consumer product asset pack for the Hot Wheels™ brand inspired by garage culture and signage. The Hot Wheels™ Body Shop Asset Pack contains a collection of typography-focused assets that use muted earth tones and primary colors suited for workwear. The asset pack is primarily focused on adult softlines, but can flex for other categories and age ranges.

Creating design elements for licensed products

Our design solutions for graphics, badges and patterns feature gritty, hand-manipulated typography to establish an aesthetic inspired by garage culture branding and advertising. Designs feature Hot Wheels™ iconography, checkered motifs and other classic graphic treatments along with vernacular associated with auto body and mechanic shops to add an authentic appeal.

Conveying the proper visual aesthetic through product inspiration

Shown along with the assets are a mixture of product inspiration and actual products currently available in the marketplace. These examples demonstrate how the asset pack can translate into apparel, accessories and lifestyle products while maintaining a cohesive, garage-inspired visual aesthetic.

Hot Wheels Body Shop flaming wheel icon

Gillie and Marc style guide thumbnail

Gillie and Marc
Style Guide

Star Wars Prequel & Saga Style Design Guide - Portfolio

Star Wars:
Prequel & Saga
Style Guides

Transformers Classic Style Guide - Portfolio

Transformers Classic
Style Guide

Marvel Gallery Edition Style Guides - Portfolio

Marvel
Gallery Edition
Style Guides

“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was an absolute pleasure working with Ted and the Design Force team on the launch of Concacaf’s first-ever mascot, Volar. This was not an easy assignment given we needed a mascot and story that would resonate with our diverse membership of 41 countries across North America, Central America and the Caribbean. The Design Force team blew us away with how they immersed themselves into the culture of our sport and our nations and delivered a recommendation beyond our imagination. Design Force was more than agency; they acted like an extension of our team going above and beyond the requirements of the project.”
Heidi Pellerano
Chief Commercial Officer, Concacaf

“For years, we tried to create a style guide for the Super Simple brand ourselves with no success. Despite the name, the brand is quite complex. With a broad variety of shows, character groups and sub-brands all under a single brand umbrella, there's no "main character" to lean on. That's when we decided to engage Design Force. There was much thought and discussion with Ted and his team during the project's Pre-Design Research phase. And, it was time well spent, because what they came back with was nothing short of delightful. Now, when people see our style guide, they don’t see a brand that’s super complicated, they see one that’s Super Simple.”
Brett Jubinville
COO & Head of Distribution, Skyship Entertainment/Super Simple

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”
Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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