DreamWorks Animation

Captain Underpants
Style Guide

DreamWorks Animation worked with our team to create a series of design elements for the licensing program style guide for the animated feature film, Captain Underpants, a cinematic adaptation of Dav Pilkey’s children’s novel series of the same name, which hit theaters in May of 2017.

With very little source imagery to leverage, we created a broad range of design elements that followed various trend themes inspired by the research provided by DreamWorks Animation – Celebration of Character, Massive Action and Typographic Silhouettes – and incorporated CG artwork of key characters, iconography and richly rendered concept art of scenes from the film.

Our design solutions feature graphics that integrate the characters – Captain Underpants, George, Harold and the evil Professor P. Poopypants – along with editorial text, iconography with editorial conforming to silhouettes, and a series of cheesy, retro-styled movie posters – all playing heavily on the film’s comedic tone to connect with fans of the novel series.

Captain Underpants Style Guide Design - ID 2

Captain Underpants Style Guide Design - ID 3

Captain Underpants Style Guide Design - ID 4

Captain Underpants Style Guide Design - ID 5

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VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

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