ViacomCBS Consumer Products

Star Trek Universe
Style Guide

Services Provided: Research & Creative Strategy, Character Art & Illustration, Design Elements Development, Style Guide Design

Licensing Style Guide Development for an Expansive Science Fiction Franchise

CBS Consumer Products, now part of Paramount, engaged our design team to develop the licensing program style guide for Star Trek Universe, a comprehensive consumer products program designed to unite the iconic television franchise under a single licensing platform. The initial launch of the program focused on the beloved heroes and notorious villains from Star Trek: The Original Series and Star Trek: The Next Generation, establishing a cohesive visual system that could support licensed products across multiple retail categories.

The objective was to create a flexible creative framework that celebrated the unique identities of each series while maintaining a consistent visual language capable of expanding alongside the ever-growing Star Trek universe.

Character Illustration and Franchise-Inspired Design

Before beginning design development, our team created 67 highly detailed vector character illustrations that accurately captured the likeness of the franchise’s most recognizable characters. Building upon this artwork, we developed a comprehensive library of badge designs, repeat patterns, and iconography inspired by the storylines, technology, symbolism, and visual design language unique to each series.

Together, these assets provided licensees with a versatile collection of design elements that could be applied consistently across a broad range of licensed consumer products while remaining authentic to the Star Trek brand.

Scalable Visual Framework for Future Expansion

Following the success of the initial licensing program, ViacomCBS Consumer Products, now a part of Paramount, partnered with our team to expand the Star Trek Universe style guide to include assets supporting Star Trek: Voyager. We developed an additional series of vector character illustrations featuring key members of the Voyager crew, along with dedicated badge designs, patterns, and iconography that reflected the series’ distinctive themes and visual identity.