Spin Master Ltd.

Hatchimals
Style Guide

Spin Master Ltd. worked with our team to develop the 2018 Autumn/Winter licensing program style guide for Hatchimals Colleggtibles.

The 2018 licensing program features Season 4 characters from the brand’s core product line, and leverages a Classic look as well as two distinct trend themes: Tropi-Tude and You Glow. The Tropi-Tude trend theme features water color textures, a soft, earthy palette, tropical foliage, feathers, eggs and positive personal mantras. And the You Glow trend theme features bold painterly textures, a vibrant, neon palette, glow effects, star accents and fun appliqués.

For each design portfolio, we developed a broad variety of badge designs, pattern designs and iconography. Character artwork was supplied by Spin Master for the Classic look, while our team developed character artwork in a vector style for use with the Tropi-Tude and You Glow trend themes.

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