Peanuts Worldwide

Peanuts Global
Brand Guide

On the heels of our evolutionary refresh of the PEANUTS brand identity, we were asked by PEANUTS Worldwide to evaluate the content of a variety of outdated PEANUTS brand standardization documents to determine which assets and information would still be relevant and which should be updated for use in a refreshed, better-organized and easy-to-use PEANUTS Global Brand Guide for licensee partners.

Our solution for the refreshed PEANUTS Global Brand Guide leverages design architecture inspired by the typography from the PEANUTS brand identity, and incorporates a color segmentation system to make it easy for licensees to navigate the content. In addition to presenting the assets and information more clearly and concisely, the guide provides an introduction to Charles Schulz, explains the purpose of the Brand Guide, the respectful use of the imagery it contains and how to access and navigate the Digital Asset Library.

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