Vector Style Guide
SEGA worked with our design team to update and refresh the core licensing program style guides for the Sonic Boom animated series to improve upon the quality of design elements and to better appeal to its target audiences.
This particular licensing program style guide focuses on vector character artwork and appeals to a slightly older demographic than that of the CG style guide. We developed an ownable visual aesthetic for all design elements rooted heavily in character styling and the use of halftone dots as a textural device. We then created badges, patterns, border treatments, frames, type treatments and icons, as well as a broad range of product concepts representing a variety of categories to serve as inspiration for licensee partners.
Our design for the licensing program’s style guide presents all design assets from the point of view of Dr. Eggman’s massive video wall, with a muted color palette to distinguish between guide sections.