Hasbro

Transformers Kingdom
Style Guide

Hasbro engaged our team to develop brand assets for Transformers Kingdom, a sublime imprint of the Generations toy line, and the final portion of the War for Cybertron Trilogy.

We created badge designs, patterns and border treatments featuring both Autobot and Decepticon characters aligning with three different visual themes: Primal – a primitive look infused with rock textures, claw marks and aggressive, painted brush strokes; Golden Disk – a look based on the brush-textured golden disk and the iconic glyphs that have been etched into its surface; and Time Travel – a look that leverages design motifs associated with traveling through time, such as wormholes, funnels and distorted grids.

Many of the designs share an overlay of hi-tech graphics in a vibrant green. We also leveraged the richly rendered backgrounds from the heroes and villains key art provided by Hasbro, as well as the Autobots and Decepticons shields and the Maximals and Predacons icons either as defining elements or as accents within our designs.

Transformers Kingdom Design 01

Transformers Kingdom Design 02

Transformers Kingdom Design 03

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