PopCap Games

Plants vs. Zombies
Style Guide

PopCap Games, a division of Electronic Arts, engaged our design team to develop the first-ever licensing program style guide for their most popular iOS game, Plants vs. Zombies.

Our approach to this licensing program involved the creation of a unique visual aesthetic for all design elements, as well as a new, more dynamic, vector illustration style for its character art, to break away from the static 3/4 view poses found in the game itself. These illustrations marked the first time the Plants vs. Zombies characters were ever depicted differently than they appear within the iOS game.

The Plants vs. Zombies style guide includes a broad range of badge designs, patterns, iconography, and a variety of product applications to inspire licensee partners as they develop their consumer products. We also developed the brand’s packaging program, which features a blister card, window box, closed box and three different hang tag variations.

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