GENIUS BRANDS INTERNATIONAL

Stan Lee’s
Superhero Kindergarten
Style Guide

Genius Brands International engaged our team to develop the consumer product style guide for Stan Lee’s Superhero Kindergarten, a new animated series for preschoolers from the genius mind of the late Stan Lee, starring Arnold Schwarzenegger, and airing on Kartoon Channel.

We leveraged our deep expertise with licensed brands within both the superhero and preschool genres to address the scope of work for this comprehensive licensing program style guide. We created the overarching visual aesthetic and creative strategy, which were infused into compositions, patterns, borders, icons and backgrounds. And we created the property’s packaging program, which included blister card, closed box, window box and hang tag formats.

We also established a unique product design strategy, which requires licensee partners to incorporate character artwork of Stan Lee into every consumer product. In the same way that Stan Lee would make cameo appearances in the show, licensees were encouraged to embed the character artwork into product designs in subtle ways, hidden somewhere inconspicuously so it will be fun for kids and parents to find.

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