Nickelodeon

Paw Patrol Style Guide

Long before it was the hit action-adventure CG animated series for preschoolers that we all know and love today, Nickelodeon engaged our design team to develop the first style guide for the PAW Patrol licensing program.

This mini guide launched the licensing program with design elements in both CG and vector formats. Athough there were only a limited quantity of art assets to work with, we created a broad variety of badge designs, compositions, patterns, name treatments and iconography featuring the pups and their leader, Ryder. We leveraged each character’s color palette and graphic elements associated with their respective vehicles in a simple yet energetic graphic approach to appeal to the young target audience.

We also created a handful of product applications to convey the appropriate visual aesthetic for the program while inspiring licensee partners as they created their own PAW Patrol products.

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