Nickelodeon

Paw Patrol Style Guide

Long before it was the hit action-adventure CG animated series for preschoolers that we all know and love today, Nickelodeon engaged our design team to develop the first style guide for the PAW Patrol licensing program.

This mini guide launched the licensing program with design elements in both CG and vector formats. Although there were only a limited quantity of art assets to work with, we created a broad variety of badge designs, compositions, patterns, name treatments and iconography featuring the pups and their leader, Ryder. We leveraged each character’s color palette and graphic elements associated with their respective vehicles in a simple yet energetic graphic approach to appeal to the young target audience.

We also created a handful of product applications to convey the appropriate visual aesthetic for the program while inspiring licensee partners as they created their own PAW Patrol products.

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DreamWorks Animation

Captain Underpants
Style Guide

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Spin Master Ltd.

Rusty Rivets
Branding

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Ink Group

Zafari
Style Guide

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NBC Universal

Minions Character
Pattern Style Guide

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“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

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Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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Nickelodeon

Paw Patrol Style Guide

DreamWorks Animation

Captain Underpants Style Guide

Spin Master Ltd.

Rusty Rivets Branding

Ink Group

Zafari Style Guide

NBC Universal

Minions Character Pattern Style Guide

Got a project to discuss?

Captain Underpants
Style Guide

Rusty Rivets
Branding

Zafari
Style Guide

Minions Character
Pattern Style Guide