Outfit7

Talking Tom and Friends
3D Mini Style Guide

Outfit7 worked with our team to develop a series of design elements for their Talking Tom and Friends 3D Mini licensing program featuring the 3D Mini versions of Talking Tom, Talking Angela, Talking Hank, Talking Ben and Talking Ginger.

For this all-encompassing style guide, we provided direction for each character pose, then rendered all of the props to complete Outfit7’s internal team’s 3D character renderings. We then developed the design elements for the program, reflecting the personalities of all 5 characters, while leveraging editorial phrases that speak to their relationships with one another. We created badges, patterns, borders, type treatments and icons in a Core look as well as 2 distinctive trend styles – Summer and Sporty – all of which were inspired by the Talking Tom Gold Run and Talking Tom Pool game apps. We also established a Heroes trend theme, which was inspired by the new Hero Dash game app.

The guide also includes product applications representing a variety of categories, a packaging program, in-store point of sale materials as well as print and web advertising templates.