Marvel Entertainment

Thor: Love and Thunder
Style Guide

Marvel Entertainment worked with our team to develop design elements for the Thor: Love and Thunder movie licensing program style guide.

We created 4 badge designs and one pattern, featuring Thor and his girlfriend, Mighty Thor (Dr. Jane Foster), to appeal to kids ages 6-12 years. We leveraged a stylized treatment of bold, distressed graphic shapes combined with elements inspired by armor details found within the main characters’ superhero uniforms. Backgrounds of dark, threatening skies with bright flashes of lightning tie all of the elements together. The color palette is limited to silver and gold rendered metallics, deep blues and reds, and the bold teal from the Thor: Love and Thunder cinematic logo.

Thor: Love and Thunder character image 1

Thor: Love and Thunder style guide - panel 1

Thor Love and Thunder Style Guide - Panel 2

Thor Love and Thunder Style Guide - Panel 3

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Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
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Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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Marvel Entertainment

Thor: Love and Thunder Style Guide

Hasbro

Bumblebee Movie Style Guide

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Warner Bros. Consumer Products

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Got a project to discuss?

Thor: Love and Thunder
Style Guide

Bumblebee Movie
Style Guide

Marvel
Gallery Edition
Style Guides

Ms. Marvel
Style Guide

Justice League
Style Guide