Thor: Love and Thunder
Marvel Entertainment worked with our team to develop design elements for the Thor: Love and Thunder movie licensing program style guide.
We created 4 badge designs and one pattern, featuring Thor and his girlfriend, Mighty Thor (Dr. Jane Foster), to appeal to kids ages 6-12 years. We leveraged a stylized treatment of bold, distressed graphic shapes combined with elements inspired by armor details found within the main characters’ superhero uniforms. Backgrounds of dark, threatening skies with bright flashes of lightning tie all of the elements together. The color palette is limited to silver and gold rendered metallics, deep blues and reds, and the bold teal from the Thor: Love and Thunder cinematic logo.