NBC Universal

Monsterror
Style Guide

NBC Universal worked with our team to develop a trend-based licensing program for their Universal Classic Monsters, under the name Monsterror, which featured Dracula, Frankenstein, The Mummy, The Wolf Man, The Creature from the Black Lagoon, The Invisible Man and The Bride of Frankenstein.

For this licensing program, we developed an illustration style that combined a wood-cut-inspired approach with an intense color palette. We then developed an illustration of each of the Classic Monsters in this style.

The program’s design elements consist of composed graphics that incorporate character names and editorial phrases pulled from the Classic Monster films, as well as a series of patterns – one for each character and three that are all-encompassing – as companions to the composed graphics. We then completed the licensing program with a series of illustrated icons from each of the films.

Monsterror Style Guide Design - Panel 2

Monsterror Style Guide Design - Panel 3

Monsterror Style Guide Design - Panel 4

Monsterror Style Guide Design - Panel 5

Monsterror Style Guide Design - Panel 7

Monsterror Style Guide Design - Panel 8

Monsterror Style Guide Design - Panel 9

Monsterror Style Guide Design - Panel 10

Monsterror Style Guide Design - Panel 12

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“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
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Senior Manager, Licensing Product Development, Sega of America, Inc.

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President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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NBC Universal

Monsterror Style Guide

DreamWorks Animation

Captain Underpants Style Guide

NBC Universal

Minions Character Pattern Style Guide

ViacomCBS Consumer Products

Star Trek Universe Style Guide

Hasbro

Transformers Dark of the Moon Style Guide

Got a project to discuss?

Monsterror
Style Guide

Captain Underpants
Style Guide

Minions Character
Pattern Style Guide

Star Trek Universe
Style Guide

Transformers
Dark of the Moon
Style Guide