NBC Universal worked with our team to develop a trend-based licensing program for their Universal Classic Monsters, under the name Monsterror, which featured Dracula, Frankenstein, The Mummy, The Wolf Man, The Creature from the Black Lagoon, The Invisible Man and The Bride of Frankenstein.
For this licensing program, we developed an illustration style that combined a wood-cut-inspired approach with an intense color palette. We then developed an illustration of each of the Classic Monsters in this style.
The program’s design elements consist of composed graphics that incorporate character names and editorial phrases pulled from the Classic Monster films, as well as a series of patterns – one for each character and three that are all-encompassing – as companions to the composed graphics. We then completed the licensing program with a series of illustrated icons from each of the films.