Brand owners in the toy and entertainment industries are acutely aware that today's kids are sophisticated, brand-savvy and connected at an early age. Their purchasing power continues to rise at a staggering rate and they now have a heavy influence over household purchase decisions. They're comfortable spending … Read More
In my last post, I discussed how the role of the pencil sketch has changed dramatically with the adoption of digital technology as the industry-wide standard approach to articulating design solutions. However, those of us who favor pencil and paper over paths and pixels during the conceptualization … Read More
Long, long ago, before digital technology began to infiltrate the world of design, promising to simplify the more laborious tasks associated with the discipline, the ability to articulate design solutions merely using pencil and paper was a prerequisite.
Whether taking the form of rough thumbnails generated during a … Read More
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