Lucasfilm

Star Wars: Rebels
Style Guide

We were engaged by Lucasfilm to develop a series of step-and-repeat patterns for the licensing program style guide for Star Wars Rebels, using the visual tone and irreverent attitude of the new animated series as inspiration.

Our solutions for the patterns establish a sense of tension and conflict between good and evil. An overarching irreverence is depicted as the Rebels’ defiant spray painted graffiti tagging of Imperial property, which takes place in the series.

Themes for the pattern are Banksy-esque, stenciled Imperial propaganda imagery, camouflage layered with character line art, and rectangular grids of character art and Star Wars: Rebels iconography in limited color. The incorporation of character art as either full-color CG or line art illustrations creates an undeniable association between the patterns and the series.

Star Wars: Rebels Style Guide Design - Guide 1

Star Wars: Rebels Style Guide Design - Guide 2

Star Wars: Rebels Style Guide Design - Guide 3

Star Wars: Rebels Style Guide Design - Guide 4

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Star Wars: Rebels Style Guide

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Rogue One: A Star Wars Story Style Guide

ViacomCBS Consumer Products

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Star Wars: Prequel & Saga Style Guides

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Got a project to discuss?

Star Wars: Rebels
Style Guide

Rogue One:
A Star Wars Story
Style Guide

Star Trek Universe
Style Guide

Star Wars:
Prequel & Saga
Style Guides

Star Wars:
The Force Awakens
Style Guide