Spin Master Ltd.
Etch A Sketch
Spin Master Ltd. worked with our team to develop the lifestyle licensing program style guide for the Etch A Sketch brand as a tool for licensees to leverage in the development of Etch A Sketch licensed products.
Our approach to this style guide embraces and celebrates the two most ownable attributes of the classic Etch A Sketch brand: its product form and the continuous line style it produces. These two attributes establish the visual aesthetic and define a point of difference that make Etch A Sketch licensed products distinctive and instantly recognizable.
The strategy was to establish 3 design programs, with each appealing to a distinct customer profile and market:
ICONIC appeals to the kid in all of us and is inspired by the classic toy, its product form and line style.
ON TREND appeals to creative types and those who appreciate art and design as part of their lifestyle.
LUXE appeals to the enthusiast with more discerning tastes, who is equally nostalgic and appreciative of the artwork created by true Etch A Sketch Masters.
Design elements were developed for the Iconic and On Trend programs, including badges patterns, borders, icons and illustrations. The Luxe program leverages design elements from each, while treating them in a more luxurious manner.
We also developed two custom fonts inspired by the Etch A Sketch continuous line style, a licensed product packaging program that appeals to consumers through the product’s equitable attributes, and a variety of consumer product applications to help licensee partners understand the visual aesthetic for each program.