Marvel Entertainment

Spidey and his
Amazing Friends
Style Guide

Marvel Entertainment worked with our team to create a series of design elements for the licensing program style guide for their animated series, Spidey and His Amazing Friends, airing on Disney Junior.

We created a broad range of core and trend-themed design elements featuring both CG and vector interpretations of the three main hero characters – Spidey, Spin and Ghost-Spider – as well as Hulk, Black Panther and Ms. Marvel. Featured villain characters include Green Goblin, Dock Ock and Rhino. The design elements we created for this licensing program leverage icons and design motifs associated with this cast of classic Marvel characters executed in a chunky, simplified preschool style.

Through our pre-design research, we established trend themes that would appeal to preschoolers – such as Coloring Book, Pop Art and Cut Paper – and uncovered graphic approaches and type treatments that would be age-appropriate for the property’s young target audience.

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Nickelodeon

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Spin Master Ltd.

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Stan Lee’s
Superhero Kindergarten
Style Guide

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Nickelodeon UK

Blaze and the Monster Machines
Style Guide

“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
Sandra Jo
Senior Manager, Licensing Product Development, Sega of America, Inc.

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Steve Kaplan
President & Commissioner, World Armwrestling League

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Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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