Spidey and his
Marvel Entertainment worked with our team to create a series of design elements for the licensing program style guide for their animated series, Spidey and His Amazing Friends, airing on Disney Junior.
We created a broad range of core and trend-themed design elements featuring both CG and vector interpretations of the three main hero characters – Spidey, Spin and Ghost-Spider – as well as Hulk, Black Panther and Ms. Marvel. Featured villain characters include Green Goblin, Dock Ock and Rhino. The design elements we created for this licensing program leverage icons and design motifs associated with this cast of classic Marvel characters executed in a chunky, simplified preschool style.
Through our pre-design research, we established trend themes that would appeal to preschoolers – such as Coloring Book, Pop Art and Cut Paper – and uncovered graphic approaches and type treatments that would be age-appropriate for the property’s young target audience.