Lucasfilm

Rogue One:
A Star Wars Story
Style Guide

We were engaged by Lucasfilm to develop a series of step-and-repeat patterns for the Rogue One: A Star Wars Story licensing program style guide, featuring artwork of the new characters and iconography appearing in the film.

Our solutions capture the grittiness of the storyline while depicting a sense of conflict through dedicated Resistance- and Empire-oriented patterns. A range of stylistic treatments were employed to bring diversity to these design elements: a realistic wall of Imperial propaganda riddled with blaster damage and marked by stenciled graffiti; a richly layered digital interface featuring plans for the first Death Star; and textured toss patterns of intricately illustrated character art, graphic silhouettes, symbology and property branding.

Rogue One: A Star Wars Story Style Guide Design - a1

Rogue One: A Star Wars Story Style Guide Design - a2

Rogue One: A Star Wars Story Style Guide Design - a3

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Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
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Senior Manager, Licensing Product Development, Sega of America, Inc.

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President & Commissioner, World Armwrestling League

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Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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Lucasfilm

Rogue One: A Star Wars Story Style Guide

Lucasfilm

Star Wars: Prequel & Saga Style Guides

ViacomCBS Consumer Products

Star Trek Universe Style Guide

Lucasfilm

Star Wars: The Force Awakens Style Guide

NBC Universal

Minions Character Pattern Style Guide

Got a project to discuss?

Rogue One:
A Star Wars Story
Style Guide

Star Wars:
Prequel & Saga
Style Guides

Star Trek Universe
Style Guide

Star Wars:
The Force Awakens
Style Guide

Minions Character
Pattern Style Guide